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Kaspersky Lab Responds To Market Demand For Privacy And Parental Controls

(PRWEB) August 4, 2007 -- Kaspersky Lab, a leading provider of Internet security software solutions that protect against viruses, Trojans, worms, spyware, crimeware, rootkits, phishing, hacker attacks and spam, today launched version 7.0 of Kaspersky® Anti-Virus and Kaspersky® Internet Security. Offering Triple Protection in a single box, these products deliver the highest detection rates, fastest response to new threats and proactive protection against known and unknown threats. Providing enhanced protection against Internet fraud and online identity theft, Kaspersky® Internet Security's added features now help keep children safe online, as well as providing personal data protection.

Both products benefit from a comprehensive triple threat barrier developed by Kaspersky Lab as a safeguard against known and unknown threats. It is a combination of three advanced approaches for defending against today's Internet threats, effectively combating programs designed to steal financial and confidential data stored on a computer.

How Does This Triple Threat Barrier Work?

1) Automated Hourly Anti-Malware Updates - Kaspersky Lab is known for its top detection rate and its rapid response time to new Internet threats. As in previous versions, 7.0 automatically updates a user's antivirus signature database hourly. Update size of approx. 20KB makes the updates exceptionally small and virtually unnoticeable.

2) Heuristic Analysis - In the event of an attack that the signature database does not currently defend against, Kaspersky Lab acts proactively to isolate and analyse the unknown program for its potentially malicious code before it has a chance to run.

3) Real-Time Behaviour Blocking - Version 7.0 offers a third line of defence by analysing all processes running on the system, alerting the user to any suspicious and potentially dangerous behaviour. Version 7.0 will automatically block malicious programs and roll back any malicious changes made to the system.

In addition to unprecedented levels of protection, Kaspersky® Internet Security 7.0 responds to the increasing need to keep children safe online. The new Parental Controls enable those responsible for children, whether in the home or at school, to define and block categories of forbidden content such as pornography or violence. These lists can be customised by user type for children, teenagers and adults.

"Parents will find the ability to supervise their children's online experience by allocating set times they are permitted to spend online, a particularly important innovation in Kaspersky® Internet Security 7.0," comments David Emm, Senior Technology Consultant at Kaspersky Lab UK. "In particular, we listened to reports of parents who installed controls on their Internet Explorer web browser, only for their child to circumnavigate them by installing an alternate browser. We've made the product even more robust by making our parental controls browser independent."

Kaspersky® Internet Security 7.0 includes a new Privacy Control module that protects confidential data and prevents the theft of potentially lucrative personal information, such as usernames, passwords, bank details and credit card numbers.

"Computer threats have doubled in the last year. They are more sophisticated, replacing traditional viruses with crimeware: malicious programs used by criminals to harvest your confidential data and make money illegally," adds Emm. "From the moment they go online, users are at risk. As people increasingly shop and bank online, their online footprint grows, raising their exposure to cybercrime. Kaspersky® Internet Security will assure users a worry-free online experience. "

Boasting a new user interface, both products are intuitive even for inexperienced users to install, configure and use. They have been developed with Microsoft® Windows Vista? in mind and are compatible with 32-bit and 64-bit versions. Furthermore, both products are Windows Vista? certified.

Pricing and Availability

Kaspersky® Anti-Virus 7.0 and Kaspersky® Internet Security 7.0 are available to purchase at major retailers and stores nationwide, including Amazon.co.uk and PC World. Users can upgrade free of charge from version 6.0 to version 7.0. Step-by-step instructions on how to upgrade can be found at www.kaspersky.co.uk/upgrade

Alternatively, any home user or small business package can be purchased online at www.kaspersky.co.uk/store. The cost of a download version only purchased online is:

* Kaspersky® Anti-Virus 7.0 - 1 User License from £29.00 inc VAT

* Kaspersky® Anti-Virus 7.0 - 3 User License from £39.00 inc VAT

* Kaspersky® Internet Security 7.0 - 1 User License from £43.00 inc VAT

* Kaspersky® Internet Security 7.0 - 3 User License from £57.00 inc VAT

'Stay Safe Online' Guide

The "Stay Safe Online" guide uses plain English to explain the potential dangers of being online - and what steps need to be taken to protect against them. While online threats have evolved and pose a significant risk, the measures needed to protect against them are simple, even for PC novices. This comprehensive guide covers 'traditional' threats, such as spam and worms, through to the biggest threats facing home PC users today - phishing attacks and crimeware. Readers can request their free copy of the 'Stay Safe Online' guide at www.kaspersky.co.uk/safeonline

About Kaspersky Lab

Kaspersky Lab delivers the world's most immediate protection against IT security threats, including viruses, spyware, crimeware, hackers, phishing, and spam. Kaspersky Lab products provide superior detection rates and the industry's fastest outbreak response time for home users, SMBs, large enterprises and the mobile computing environment. Kaspersky® technology is also used worldwide inside the products and services of the industry's leading IT security solution providers.

Editor's Contacts

For more information, review copies, images and interviews, please contact

MCC International

Ian Peel / Graham Thatcher

Phone: 01962 888100

Press release blog: www.mccint.com/blog

Reader's Contacts

Readers can learn more about Kaspersky Lab at www.kaspersky.co.uk and - for the latest on antivirus, anti-spyware, anti-spam and other IT security issues and trends - visit www.viruslist.com.

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